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Incorporating Social Media Tactics with Your FundScrip Campaign

June 15, 2010

If you have been reading my posts over the last several weeks, you know that I’m an advocate for adding a Social Media edge to your FundScrip campaign.  It can bring additional attention to your cause or group and significantly increase your supporter-base. Although it requires some time to get the hang of it, when it clicks, it can make a huge difference.

I found this terrific Slideshare presentation called “50 Social Media Tactics for Non-profits“.  The presentation is targeted towards “non-profits” but if your aim is (as it should be) to complement your existing FundScrip campaign with the potential of Social Media, each tactic mentioned can be applied to any FundScrip fundraising campaign.

If you have created a Twitter account or Facebook page for your campaign, these are just of few of the tactics which stood out to me as key implementing strategies:

Twitter

  1. Build real relationships by replying, retweeting and joining discussions
  2. Promote an event, campaign or movement with Twitter hashtags*
  3. Use Twitpic to share photos

*Hashtags are a community-driven convention for adding additional context and metadata to your tweets. You create a hashtag simply by prefixing a word with a hash symbol: #hashtag. (via Twitter Fan Wiki)

Facebook

  1. Reflect your brand (FundScrip Group) on your Facebook Page
  2. Add events (news & updates) to your Facebook Page
  3. Ask Facebook fans to upload videos that support your mission (fundraising goal)

The presentation also mentions tactics for Youtube, Flickr, Widgets, and blogs.  These are other Social Media channels I intend to blog about in the near future so stay tuned.

As a primer to that, I encourage you to take a look at the presentation for yourself.

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