Establishing a Niche for Your FundScrip Group

You’ve set-up a Twitter account and you have created your group’s Facebook page for your school, church, sports team or non-profit organization. Excellent!

Now, you are probably wondering: “How do I attract people to these pages? What do I post? How do I persuade people to care about our FundScrip campaign?” All great questions! Expecting people to automatically “Follow” or “Like” your group isn’t very realistic but there are ways of attracting people to your FundScrip cause in the Social Media space.

Here are few things to keep in mind:

Be the friendly “go-to” person

Remember that the entire reason you joined these Social Media channels is because you want to promote awareness of your group or cause and you want to increase the number of supporters. That means that you should expect that prior to people “following” or “liking” your FundScrip Group, you’ll likely need to answer some questions. That’s why a good idea to have the Who, What, Where, Why and How’s answered before they are even asked. Anticipating questions and being a friendly ambassador for your group is how you turn “followers” into active FundScrip “supporters”.

Remember to share

Social media is exactly what its name implies – social. The chances are very high that your followers will be very interested in every facet of your campaign progress so, it’s important to keep them updated and on a regular basis (i.e., a few times a week).

You can share news, images or anything else you feel is relevant to your fundraising campaign. This sharing culture will create an environment where your supporters feel as though they are truly part of the process and this will likely encourage them to spread the word (i.e., more supporters) and it might even help them stick around as a supporter through a few fundraising campaigns.

Be yourself – nobody does it better

Everyone has stage fright once in a while right? Well, just remember that people want to communicate and share with people. When you are yourself, you convey confidence in your exchanges and in turn, you can be an effective ambassador for your group or cause.

Find your voice & stick to it

This might be the most tricky of all the ways when establishing your group in the Social Media landscape. The secret is to know who your audience is. Are they women? Men? Parents with small children? Business people? Baby-Boomers?

When you know who you are speaking to, it’s much easier to connect, communicate and focus your message. A clear message leaves no doubt in your fundraising intentions which will allow your group to find its niche more quickly – not to mention that it will enable you to find more devoted and enthusiastic supporters.

Remember these tips before you start typing and you’ll do just fine.

If you have any others to add, please leave a comment below and we’ll certainly add it to the post.