FundScrip – A donor-based fundraiser too!

I came across this post on the “Get Fully Funded Blog” today and it got me thinking about donor-based fundraising and how it relates to the FundScrip gift card fundraising program.

What is donor-based fundraising?

It focuses on the donor (supporter) and the relationship. It creates long-term sustainability for the organization and a satisfying experience for the donor.  It requires honest two-way communication.

Well, isn’t that what our program is all about?

For a FundScrip campaign to be successful, it requires honest and open communication between its principle pillars; the FundScrip Coach, the Group Administrator and its Supporters. This coordinated effort of free-flowing information can lead a FundScrip campaign to be more sustainable (and successful) in the long run.

Note: It’s also important that the dialogue between the Supporter and the Group Administrator remain in tune with the fundraising goals of the group. So, it’s crucial that a Group Administrator be available for any questions from a Supporter.

In return, the Coach, the Administrator and most importantly, the Supporter (donor) are rewarded by an increased sense of satisfaction and achievement which leads to a rise in supporter motivation – and of course, which then leads to a profitable fundraising campaign!

Sandy Rees, CFRE, explains that there are 4 simple steps to raising all the money your organization needs. They are definitely worth remembering:

1. Tell your story. Keep it short and simple, and tell people why they should care about your organization.
2. Ask for a gift*. Ask multiple times during the year and use a variety of techniques.
3. Thank the donor. Be warm, sincere, and prompt in your gratitude.
4. Build relationships. Get to know your donors and what peaks their interest in your organization.

* in the case of a FundScrip program, this could be Ask Supporter to participate on a regular basis.

The internet is all about the sharing of information, openness and expressing unique experiences and now more than ever, organizations with fundraising needs are also among those vying for everyone’s attention – and specifically everyone’s wallets.  For this reason, standing out from the crowd has never been more important.  Building a strong relationship with your Supporters should be a priority. If you really care – so will they!

If you are a Group Administrator organizing and preparing your Fall FundScrip Campaign right now, what are you doing differently (if anything) this time?  Do you have a new approach?  Feel free to share!