Supporter Love Is All You Need
This morning I came across the very thoughtful piece “Don’t Think About Your Fundraising” by Jen Love from the Agents of Love Good blog.
Oddly enough, it’s all about how you should NOT think about your fundraiser AT ALL this Fall.
“This fall, don’t think about your revenue target. Don’t think about your organization’s pressing needs. For God’s sake, don’t think for a second about your half hour staff meeting with your team to dig out last fall’s fundraising packages and “strategize” about how to update by changing a few words and resend.” This fall, think about your donors.
It all comes down to people in the end. Be passionate, use the tools available and communicate with your Supporters.
Challenge yourself to really focus on your donors. Work toward creating fundraising campaigns that will make your donor stand up (or even better SHOUT) and say “YES! I am with you!”
Jen’s great advice on how to start off!
- Set a clear objective.
- Create an irresistible call to action.
- Build a compelling – and honest – case for support.
- Think about your creative approach and how you will draw people in.
