Le 18 octobre dernier, le programme de collecte de fonds par carte-cadeau FundScrip a été mentionné sur l’emission de télévision Entrée Principale à Radio-Canada.
Sometimes the difference between a group achieving its fundraising goals and one that does not is a matter of approach. Fundraising is neither a build it and they will come nor is it a wait-and-see proposition. Fundraising is more like: be consistent and be proactive.
A recent piece posted on The Fundraising Authority website outlines this process. I adapted each step of the process and made it relevant for a FundScrip Group Administrator. Feel free to read the original post here.
Set Deadlines and Responsibilities
If your group is as scattered and inefficient you will keep out would-be supporters. If your group is organized and credible you will attract would-be supporters. Which are you?
Focus on Individual Supporters
Consistent exchanges with the people who want to see you succeed is a terrific way to build strong bonds of support for your cause. When you prioritize your supporters, your supporters prioritize your cause.
Track Supporters through the Fundraising Funnel
Fundraising Funnel: the cycle of prospecting, cultivating and asking. There’s no secret here: just keep repeating this cycle until you reach your target. Oh and never ever ever forget to say “Thank You”. It’s a fundraising must!
Build Fundraising Networks
Networks are all about referrals. Once you have good rapport with your supporters, it’s much easier to ask them about who else might be able to help and contribute to the cause in turn expanding your fundraising network.
Tell a Great Story
Don’t be boring – be inspiring. Focus on what the money raised will do for your group and tell that story again and again rather than directing attention to the number of dollars raised overall. Remember that everyone likes to hear that they made something happen.
Forget about leaving your fundraiser to chance. Get organized and you’ll triumph over past fundraising flops.
Sunshine, road trips, poolside lounging, flip-flops, sun block, beach towels, barbecues, cottage getaways and camping…
Yep, most of us are dreaming about our summer holiday plans but this time of the year, we often conveniently overlook the fact that fall comes around way faster than we’d like it to.
One thing is for sure though; it does come in a flash. That’s why, for some, organizing a fall fundraising can mean a sudden rush of frantic and unprepared fundraising launches, last minute additions to order schedules or a scramble to get more supporters. Never mind all that – you have a full-time job to get back to!
I was browsing Alltop’s fundraising feed and found an interesting article entitled “The 5 Immutable Laws of Great Non-Profit Fundraising” posted by The Fundraising Authority.
It provides great information (yes go read it after this) but it also speaks directly to the core fundamentals of any successful fundraising campaign. Broken down into five bite-sized “laws”, these tips can specifically help organize your thoughts and agenda, not to mention alleviate some of the mayhem caused by a post-summer fundraiser.
- Prospect – Cultivate – Ask – Steward
- These are the fundraising basics. Rinse & Repeat.
- Spend 5% Planning and 95% Doing
- Don’t get caught up in a ton of ideas and strategies. Identify your core goal and take action from there.
- You Don’t Have Time for Everything. Focus On the 20% that Matters
- Focus on what your group’s goal is and forget what other groups are doing. What works for them doesn’t necessarily work for your group.
- Meet – Call – Write – Email
- Communicating with your supporters regularly is key to success. Start with a “Thank You for Supporting our Group” message!
- Leverage Your Relationships or Suffer the Consequences
- Finding ways to get referrals from your current supporter-base should always be a part of your campaign process.
Capitalizing on autumn and winter fundraisers is key since (everyone knows) those are the seasons where the most amount of money is raised for non-profits, charities and causes across Canada.
Now enjoy your summer, keep the five tips in mind and get ready to raise some serious funds for your cause in the fall with FundScrip.